GIORGIO ARMANI JOINS FORCES WITH FASHION CLUB 70

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Two iconic fashion companies, Giorgio Armani and Fashion Club 70 are joining hands for the Benelux market. Starting with summer collections 2025, Benelux fashion distributor and agency, Fashion Club 70 will take over all the commercial lines of the Armani group. These lines include Emporio Armani, Armani Exchange, Armani Bodywear and EA7, but shoes and accessories from these three lines will also be available at Fashion Club 70 from now on.

​The Giorgio Armani group finds in Fashion Club 70 the ideal partner in the Benelux market. In the past, Fashion Club 70 has always succeeded in introducing the greatest Italian designers to the Benelux. Just think of; Versace, Dolce&Gabbana, Valentino, Moschino, Roberto Cavalli and so much more. The collaboration with Giorgio Armani completes the story for Fashion Club 70.

“My father, Luc Dheedene consciously chose at the start of the 1980s to focus on Italian brands. 'Till this day we are still very proud when we can welcome brands like Giorgio Armani,” said Miguel Dheedene, CEO of Fashion Club 70. ”It is very nice to announce that we will distribute all lines of Armani in the Benelux. With the exception of the EA7 and bodywear lines, these will remain with the current agent in Amsterdam for the Netherlands.”

Bart Geirnaert, Commercial Director Benelux of Giorgio Armani is very pleased with this brand new partnership: “The Giorgio Armani group and myself are confident that this collaboration with Fashion Club 70 will go well. We believe that in this way we can develop a bright future for the brand and its various commercial lines. I wish Fashion Club 70 tremendous success”.

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Every season Fashion Club 70 announces a lot of interesting new fashion names. So this is no different for SS25. Besides Giorgio Armani, Belgian brands such as Mardi Editions and Dreamcatcher will also find their home at the Benelux fashion company, as will The Kooples, CAMILLA PIHL, Fête Imperial and more. Fashion Club 70 is based in Antwerp. Its wholesale brand portfolio already includes many international fashion and accessory brands from the mid-high brand segment, such as Joseph, Vince, Furla and Coach. But also Fracomina, 7 For All Mankind, Liu Jo and Michael Michael Kors are regulars among the more than 55 brands distributed by the distributor.

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